A new kind of agency that builds growth and profit systems. It has increased customer equity, margin health and company value. An eight-figure CPG Exit, 3 raises in excess of $15M, and $30M of recovered revenue in the last 12 months alone. How? Applied marketing systems and data science used to create $150B in company value, now in your hands.
Real-time impact on your P&L and balance sheet
Additional annual contribution profit on 19% less ad spend
Customer lifetime value in twelve months
Additional gross profit from the same 40,000 customers
A year of ineffective discounting, identified and eliminated
Increase in ARR in twelve months
Net revenue retention in twelve months
Additional revenue on a flat ad budget
CLIENT DETAILS ARE PRESERVED UNDER NDA FOR 24-36 MONTHS FROM CLOSE. IDENTIFYING DATA HAS BEEN ALTERED TO RETAIN NDA INTEGRITY.
Every marketing dollar buys trials, not customers. Move conversion from 10% to 25% and the cost of a paying customer falls 2.5× — before you touch ad creative or bidding. I install a conversion system that runs outside your product: your engineers emit events and expose one send endpoint; everything that decides who gets which message, and whether it worked, runs on my side. Roughly a week of engineering on yours.
The whole product-side build: raw events, one export, one endpoint. No scores, no dashboards, no credentials shared.
Every trial lands in exactly one state of a two-axis matrix — how much they used it × whether it worked for them — each with a pre-decided response.
The system runs silently for one to two weeks and logs every decision it would have made. You read the log before a user reads a message.
Reported to a standard an investor can audit: intervention-level A/B on every send, pre-registered indicators, and no pre/post lift claims.
Use the full stack for maximum impact, or just the capabilities you need. The intelligence system stays with you forever. Training and mentoring of internal staff to allow for seamless transition out of engagement.
We set the plan, align the team on the few decisions that matter, and own the number with you.
Full-funnel media across every major platform, deployed against contribution margin and LTV:CAC — not vanity returns.
AAA creative at agency-grade quality: concepts, copy, statics and video, tested at volume. Freelancers used by Unilever & Ogilvy.
Attribution, incrementality, LTV modeling and the data infrastructure that tells you what's actually working.
Email, SMS and retention programs that turn first purchases into long-term, high-margin customers.
Preparing you for a raise, acquisition or exit. Full review of all pitch deck and due diligence gaps. Corrective action in play before you present.
Leverage systems architecture that has produced over $150B of company value for the world's strongest brands.
The discounted sum of the lifetime contribution margin of every current and future customer, net of the fully loaded cost to acquire them. This is the cash value of your customer base. The closest thing marketing has to a share price. Every action in marketing either grows or depletes this number. This is why it sits as our North Star.
Most teams optimize to what the platforms report. We build the systems that impact your company valuation and your multiple.
Cross-pollination of successful systems allows us to deliver across verticals.
contribution-margin scaling for DTC brands
turning one-time buyers into recurring revenue
compliant acquisition for regulated care
qualified demand, not vanity MQLs
donor acquisition that compounds
capital-efficient scaling
infrastructure for complex acquisition models
investment deployed in a single day
We start by checking we can actually help - for free. Then we prove it in a controlled test before a dollar of real scale is deployed.
137 deterministic calculations across unit economics, cohorts, media-mix, pricing and readiness. Determine exactly where your company actually is. Mathematical source of truth.
Identify the alpha and engineer the system to extract it. A/B testing and controlled test groups to verify hypothesis. Ensure value will pull through to P&L and balance sheet.
Deploy capital where there is a proven net positive impact on customer equity. Custom dashboards and reporting to monitor and maintain return above the hurdle rate.
See how your unit economics and readiness for a capital event really stack up - before you commit to anything.
Leveraging applied AI at the edges, a financial-level mathematical engine that computes using its own secure server and SLM so your data never reaches a 3rd party. OpenAI, Anthropic etc never see a single byte of your data.
Marketing focused data science has been limited to the select few that could afford it. That has now changed and we built our own based on what we learned at Harley-Davidson and Disney when it comes to using data for marketing.
137 calculations, 16 domains, 5 bridges across 8 model families. Every calculation is textbook. No black boxes, no model drift. Just a pure source of truth.
Run any calculation, simulation or forecast in minutes to create a hypothesis or aid in making a critical business decision, on top of your daily briefing.
Simulate tactics and outcomes before you deploy them. Forecast and prediction modeling with downside guardrails. Every dollar deployed is intentional.
The more data you have the more accurate the simulations. Guessing inventory and production is no longer.
Every calculation is hard coded, not run through AI. Every pass leaves you more informed and prepared to make the best decisions on capital deployment and its impact on customer equity.
A proprietary intelligence engine, tested $150B growth systems, and over two decades of expertise to increase company valuation, accelerate growth and maximize profit, predictably.
We apply marketing and growth systems that have been tested and refined by some of the world's largest companies. Adding in our own and taking what we learn from every client engagement - the systems deployed are custom built and legacy tested.
Marketing is rarely underwritten correctly for investors. The path to a return that already exists is often hidden. Core mistakes that investor DD teams find kill deals instantly. We ensure you are prepared with a story of verified data and modeling. Beyond just unit economics.
Owners, shareholders, boards and investors all want one thing above all else - Predictability. Knowing the likelihood and scope of return for every dollar employed. Marketing systems are mathematical systems with a human foundation - a science that is repeatable.
Incrementality testing, media mix modeling, holdout tests, multi-touch attribution, and what the signal loss after iOS 14 actually broke — and how to fix it.
Explore →LTV:CAC, blended vs incremental CAC, payback period, contribution margin, and LTV forecasting — the ratios that determine whether growth is efficient or just expensive.
Explore →Creative fatigue, ad frequency, hook rate, thumb-stop rate, UGC vs produced creative, and platform-specific principles for Meta, TikTok, and YouTube.
Explore →Growth loops, growth governance, northstar metrics, experimentation velocity, and the operational difference between an embedded team and an agency retainer.
Explore →First-party data strategy, CAPI, modeled conversions, data clean rooms, predictive LTV, and cohort analysis — what to trust when the platform signal is broken.
Explore →See exactly how SAFEs and convertible notes convert in a priced round — price per share, option-pool top-up, founder dilution, and your post-round ownership across valuations.
Enter your cap table and instruments to see conversion, dilution, and a sensitivity view in real time.
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