White paper · WP-01 · 30 pages · free
Architecting Trial-to-Paid Conversion Systems
The design, mathematics and operation of instrumented trial funnels — best practice as table stakes, and what sits past it.
Trial-to-paid conversion is the highest-leverage rate in a product-led SaaS business: it divides customer acquisition cost and multiplies revenue from a fixed acquisition budget. Most funnels are run on intuition, a usage dashboard and a calendar-triggered expiry email. This paper specifies the alternative and is written to be built from.
What’s inside
- +Why conversion is a divisor on CAC — and why the worse your rate, the more each point is worth
- +The Sensor / Brain / Executor pattern: a week of engineering on your side, everything else outside your product
- +Four rules for a metric set that doesn’t lie (including the time-to-value correction almost nobody makes)
- +The second axis: why usage scores miss your highest-risk cohort, and the one question that finds them
- +The 21-cell conversion matrix and its seven intervention classes — a total function, no fall-through
- +The orchestration layer: why fewer messages convert better
- +The mathematics of proof: what 900 trials per arm means for you, and what to measure before you get there
- +Eleven counterintuitives, thirteen field-catalogued failure modes, and every benchmark graded by provenance
“The sophistication of a mature system shows up as messages not sent.”
White paper · WP-01 · 30 pages · free
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