Kyber Education

Learn to balance efficiency, profitability, and company value objectives in marketing.

Teaching the marketing skills, systems, and processes used by some of the world's most iconic companies — work that has contributed to more than $150B in value — now being deployed by companies to secure raises and acquisitions in the United States.

Book a portfolio conversation →Individual operator? See the programs ↓
Juan Mouton
Juan Mouton
Founder, Kyber
Why this exists

My first time in a boardroom was embarrassing. I got torn apart. Thankfully my CEO jumped in to save me, but the lesson stuck. Marketing dashboards and reports, the marketing skills you learn on YouTube, and even executive training courses from major business schools do not put you at the adults' table.

That was me: a kid at the grown-ups' table. And that is why this education exists.

I have taken 20+ years of experience and tens of thousands of hours of learning, collaborating with some of the finest CFOs and investors in the world, to refine my marketing skills to the point where I can confidently guide the deployment of capital in marketing — in a way that makes my department, and me, an investment vehicle and not a cost center.

The training here bridges operations, finance, and marketing.

It will place you in the top 1% of marketers — just by knowing how to deploy capital in a way that supports your CFO, CEO, and the board.

If you want a seat at the grown-ups' table, this is for you.

Foundational systems

The two marketing skills that impact company value directly.

At the end of the day you work for whoever owns the company, and they want its value to increase. Period.

Discipline 01

Marketing Finance

Reading the business the way finance, the board, and investors do: pricing power, customer equity, capital allocation, cash flow mechanics, industry economics, cost of capital, portfolio discipline. A mixture of CFA Level 1 & 2, marketing systems theory, and practical experience. No other marketing course teaches from this base — this is what puts you in the 1%.

Discipline 02

Data & Machine Learning

Measuring and running modern marketing data and analytical systems: pipelines that survive an audit and contact with the real world, model reads with appropriate skepticism and confidence levels, experimentation that proves incrementality, and an operating layer where AI works the edges — ingestion, orchestration, interpretation — while the math stays deterministic and auditable at the core.

Training teams to catch errors 99% miss

Learn how to identify and fix errors that range from missing forecasts to collapsing empires.

Errors a refined dashboard, and occasionally a CFO, will pass straight over — but they cost your business a profitable exit, a raise, and your reputation.

#4 LTV Decay

Reported Headline LTV from historical cohorts
In diligence Current cohorts far below it

The LTV is real history. It's just no longer true — and it reads as PMF dilution, which cancels deals rather than repricing them.

#6 Blended Ratio Mirage

Reported 4:1 blended LTV:CAC
In diligence 10:1 organic hiding 1.2:1 paid

Paid is the channel an acquirer would deploy capital into — and it destroys value. The scalable growth engine evaporates on decomposition.

#90 Net-Negative Blindness

Reported Record CLV
In diligence A slice of "best" customers are margin-negative

Worse, they feed lookalike seeds — the acquisition engine is being trained to find more unprofitable revenue. It takes customer-level cost allocation to see.

#132 Silent Champion Delusion

Reported High-RFM Champions, presumed healthy
In diligence Silent churners hiding inside the flagship cohort

Behavioral data shows them thriving. Your best slide becomes the largest hidden liability, and correlated churn reads as PMF failure.

Through client work, raise and acquisition preparations, and simulations, we have identified 504 of these gremlins, and counting, hiding in plain sight.

Deployment for private equity and VC firms

Breadth across your portfolio. Depth where the capital event is.

Deployment matches your fund's operational motions. Portfolio-wide seats raise the baseline of every marketing team you oversee. Installation seats are reserved for the high-stakes assets: a capital event inside eighteen months, an exit process forming, or a turnaround that needs its unit economics rebuilt before the next board meeting.

01Baseline

Raise the floor

Portfolio-wide seats for marketing leads. Six weeks to a function that budgets in expected returns and reports in the language of your IC. Volume terms by conversation.

02Event-ready

Sprint to the event

Installation seats for assets approaching a liquidity or capital event. Unit economics rebuilt at cohort level, contribution margin isolated by segment, an investor-grade growth narrative drafted on their live data — weeks before the data room opens.

03Private

Private cohorts

Either program, delivered privately to your portfolio alone — your companies, your timeline, casework on their real numbers. Priced per engagement.

Book a portfolio conversation →
The primary programs

Three key foundational courses

Funds deploy these across portfolios. Individual operators and single companies enroll directly.

Learn it · Flagship course

Marketing Finance: Boardroom-Ready

Six weeks, live online cohort. Two 90-minute working sessions per week, plus casework.

$2,500 / seatApply for a seat →
Learn it

Data & Machine Learning for Marketing

Four to five weeks, live online cohort. Two 90-minute sessions per week, plus applied exercises.

$1,800 / seatApply for a seat →
Learn it · Capstone

Failure Modes Advanced

Requires Marketing Finance: Boardroom-Ready. Online only. Live cohort.

$4,500 / seatApply for a seat →
Apply it · Application only

The Installation

Eight weeks. Deliberately small. Both disciplines applied to your own live business — a guided version of a Kyber consulting engagement.

  • +Unit economics rebuilt at cohort level
  • +Contribution margin at segment resolution
  • +Cohort survival and churn analysis
  • +A working data & AI operations layer
  • +An investor-grade marketing narrative
$9,500 / seatApply →
Cape Town · In person

The Intensive

The finance curriculum at workshop intensity — one to two days, in-room, Cape Town. Built for South African marketing leaders who want the discipline without the six-week cohort.

R19,996 (excluding venue and catering)Inquire →
The method

Worked, not watched.

Every session is live, and every concept is stress-tested against real financial data - the worked case, or in the Installation, your own ledger. Juan Mouton leads every cohort directly; no sessions are outsourced to guest speakers or teaching assistants. Cohorts are strictly capped so the feedback on your casework comes from the architect of the methodology. This is not a 300-person webinar with a workbook. It is the room where the discipline gets installed.

What's actually taught

The curriculum, module by module

Five offerings. Each has its own outline — download the full curriculum for the course you want, emailed to you.

Learn it · Flagship course

Marketing Finance: Boardroom-Ready

Six weeks, live online. Seven content areas, two 90-minute sessions per week, plus casework.

Learn it

Data & Machine Learning for Marketing

Four to five weeks, live online. Five modules, plus applied exercises.

Learn it · Capstone

Failure Modes Advanced

Requires Marketing Finance: Boardroom-Ready. Online only. Live cohort.

Apply it · Application only

The Installation

Eight weeks. Both disciplines applied to your own live business — a guided Kyber engagement.

Cape Town · In person

The Intensive

The finance curriculum at workshop intensity — one to two days, in-room, Cape Town.

Built the systems. Ran the engagements. Teaches what he operates.

Juan Mouton has run brand and growth at enterprise scale — Harley-Davidson (market share #5 → #2), ASUS (#6 → #1), with work across Disney, Republic of Gamers, Jack Daniel's, Veuve Clicquot, AMD, NVIDIA, Microsoft, and Intel — and capital events at startup scale: three raises totaling $15M+ in 2025/26, including a $10M Series A and a $2M seed, and one exit.

The quantitative curriculum is the architecture he builds in practice: marketing intelligence systems with deterministic math at the core and AI at the edges, including current Applied AI work with a Silicon Valley startup. The finance curriculum is the lens those systems are built to serve. Every cohort is taught by him directly — the same person your portfolio companies would meet in a consulting engagement.

Asked before every engagement

Questions we get

Deploying across a portfolio
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One asset, approaching a capital event
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One seat, one operator
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Find a time

Thirty minutes with Juan Mouton. Portfolio deployment, a single asset approaching a capital event, or the Installation.

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One form for every route in — portfolio deployment, the Installation, or a single seat. Tell us which and we will come back to you with dates.

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