Marketing Systems & Intelligence

The quant desk for marketing.

Your marketing is the largest lever on enterprise value — and you’re running it on blended averages and gut feel. Kyber runs it on deterministic math — real contribution, real payback, real readiness — so every call on customer-facing capital is one you can defend. Statistics, not AI.

Kyber command center
137Deterministic calculations
194Data inputs mapped
16Domains
8Model families
TraceableEvery number, to source
The problem

The channel you're scaling is losing money.

Blended ROAS says you’re winning. Strip out COGS, discounting, and the true loaded cost to acquire, and one of your best channels returns less than it costs — while you feed it more budget every month. Kyber surfaces the real contribution of every channel, so you kill the leak and reallocate before the quarter is spent.

Spotify: 2.0× ROAS, −$5.6k contribution. The blended average hid it.
Channel efficiency decomposition
The engine

Not a dashboard. An engine.

Dashboards show you numbers. Kyber computes them — 137 deterministic calculations across unit economics, cohorts, media mix, pricing, and readiness. Same inputs, same outputs, every run. No black boxes, no model drift, no AI inventing a figure your CFO then has to trust on faith.

The engine
The data layer

Connect your stack. It maps the rest.

The engine already knows what all 137 calculations need — 194 inputs, mapped. Plug in any CRM, ad platform, or billing system and it tells you what’s live, what’s running at reduced confidence, and what one missing pipe would unlock. It never fabricates; what it can’t compute honestly, it greys out.

The data layer
Every surface

The questions that decide your valuation. Answered.

Are we ready to raise — and what’s blocking it? Which cohorts actually compound? Where is the pricing headroom hiding? Kyber answers what moves enterprise value, not the vanity metrics that decorate a board deck.

Run to Raise readiness view
Before you spend

Run the decision before you risk the money.

Model the promotion, the price move, the budget shift against your own data — and get the probability it destroys value before you commit a dollar. Stop learning what worked after the money is already gone.

Simulation
Real math, not AI

Every number carries the formula that made it.

When the board asks how you got there, you don’t say the model said so. You show the equation, the inputs, the source. Numbers that survive an investor, an auditor, and a skeptical CFO.

Real math
For PE & VC

One readiness lens across the portfolio.

Install the same rigor in every company you back and see them on one comparable scale — who can raise, who’s growing into a payback wall, where value is leaking. Diligence-grade marketing intelligence, standardized across the book.

Portfolio rollup
The Kyber system

The engine behind the practice.

Brand · CMO

The practice

A fractional CMO who installs the system and runs your marketing to investor-grade standards.

Brand · Intelligence

The engine

The quant engine — the analysis behind every call on customer-facing capital.

Brand · Education

The discipline

The curriculum that teaches operators to read marketing the way the people writing the checks do.

See it on your own numbers.

Bring a quarter of data. We’ll run it through the engine and show you what your dashboards have been hiding.