Talent Development

Teach Your Marketing Team to Speak Finance

Most marketing teams are skilled at execution but struggle to connect their work to the metrics that matter to leadership, boards, and investors. Meanwhile, the frameworks that drive outsized success at global brands remain locked inside those organizations.

I change both.

What I Deliver:

I work with your marketing team and leadership to build two critical capabilities:

Financial fluency for marketers. Your team learns to frame every initiative in terms of pricing power, customer lifetime value, willingness to pay, and margin impact. No more vanity metrics. No more disconnect between marketing activity and business outcomes. When your CMO or marketing lead presents to the board, they speak the language the room actually understands.

Best practices from brands that win. I reverse-engineer the strategies and systems that drive category leaders in your niche—the companies achieving outsized growth, premium pricing, and investor attention. Your team doesn’t just learn theory. They learn what’s actually working at the brands they’re competing against or aspiring to become.

Format:

• Workshop series (typically 4-6 sessions)
• Leadership coaching for marketing executives
• Custom playbook development for your category
• Optional ongoing advisory as your team implements

Who This Is For:

• Seed to Series A companies building their first real marketing function
• Founders who want their marketing lead to hold their own in investor conversations
• Marketing teams ready to move beyond channel tactics to strategic value creation

The Outcome:

A marketing organization that thinks in terms of business value, speaks the language of finance, and operates from a playbook built on what actually works in your market.