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Growth Diagnostic

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Series A Readiness Audit

$2500/per audit
A comprehensive diagnostic that evaluates your marketing function through the lens VCs actually use to assess companies. Unlike traditional marketing audits that focus on tactics, this assessment measures your marketing's contribution to enterprise value - examining whether your metrics, messaging, and market positioning will help or hurt your Series A story. You'll receive a scored report with specific recommendations prioritized by investor impact.
  • Investor-Ready Metrics Assessment — Evaluation of your current marketing metrics against what Series A investors actually want to see (CAC payback, LTV:CAC, cohort retention, channel efficiency)
  • Brand Architecture Audit — Analysis of brand consistency, messaging clarity, and positioning defensibility across all customer touchpoints
  • Unit Economics Translation — Review of how well your marketing data tells the financial story (margin contribution, pricing power indicators, customer quality metrics)
  • Competitive Moat Evaluation — Assessment of your brand's differentiation and whether your positioning creates defensible market space
  • Go-to-Market Scalability Score — Analysis of whether your current marketing approach can scale with Series A capital or will break under growth pressure
  • 90-Day Priority Roadmap — Specific, sequenced recommendations ranked by impact on investor conversations

AAA Brand

$3500/3 workshops
3 strategic working sessions that map your brand architecture to your actual customer segments - identifying which pillars resonate universally and which drive specific audiences. You'll leave with a documented "Brand Legend": the single source of truth that tells every team member exactly how to speak to each customer type while maintaining brand coherence. Stop choosing between consistency and relevance - this framework delivers both. Built on the same foundational framework used by Harley-Davidson and Disney.
  • Brand Pillar Hierarchy Mapping — Identify your core universal pillar and segment-specific pillars through structured exercises with your team
  • Customer Segment Alignment Matrix — Visual framework showing exactly which messages resonate with which audiences and why
  • Messaging Variation Guidelines — Documented rules for how each pillar flexes across segments without breaking brand coherence
  • Cross-Functional Playbook — Department-specific guidance so sales, marketing, product, and customer success all speak the same language
  • Brand Legend Document — Your single source of truth reference guide that lives beyond the workshop
  • Implementation Checklist — Prioritized 30/60/90 day action items to roll out the framework across your organization

Growth Diagnostic

$8950/per project
A comprehensive evaluation of your marketing function, brand architecture, and growth infrastructure - designed to surface exactly what's working, what's broken, and what's missing before your next stage of scale. You'll receive a detailed diagnostic report with prioritized recommendations, giving you complete clarity on what needs to happen next and in what order. This is the full picture before you commit to building.
  • Series A Readiness Audit — Full investor-lens evaluation of your marketing metrics, unit economics, and how your growth story will hold up in VC conversations
  • AAA Brand Workshops — Strategic sessions mapping your brand pillars to customer segments, with documented messaging architecture for the entire organization
  • Competitive Positioning Analysis — Deep-dive into how you're positioned against alternatives and where you have room to own territory
  • Channel & Growth Infrastructure Review — Assessment of your current channels, attribution, tech stack, and operational readiness to scale
  • Marketing Organization Assessment — Gap analysis of team structure, capabilities, and roles needed for your next stage
  • Prioritized Growth Roadmap — 12-month strategic plan with sequenced recommendations ranked by impact and dependencies
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