December 5, 2025
Why e.l.f. Beauty’s stock implosion ultimately lands at the feet of the CMO.
What e.l.f. Beauty’s 34% Stock Drop Teaches the C-Suite About Profitable Growth A case study for CEOs, CFOs, and CMOs navigating the tension between growth investment and margin discipline On November 5, 2025, e.l.f. Beauty reported its 27th consecutive quarter of net sales growth. The company gained 140 basis points of market share. They launched […]
