How It Works?

You've sat through the keynotes. You've collected the slide decks. You've nodded along to best practices. But when you're back at your desk facing a budget cut, a failing campaign, or a pricing decision with real consequences, that passive learning disappears. Marketing leaders need more than inspiration. They need practice making hard calls before the stakes are real.

Marketing War Games is a one-day intensive where you don't just hear from experts, you go head-to-head with realistic market scenarios. Each track pairs focused education with hands-on simulations that force you to apply strategy, make trade-offs, and live with the outcomes. No theory without practice. No learning without pressure.

Choose the track that matches your biggest challenge. Each one is led by a specialist practitioner and built around a simulation designed to test real decision-making under pressure.

Our track leaders aren't theorists. They're practitioners who've managed budgets, launched campaigns, retained customers, and made the hard calls. They'll teach you what works, then watch you prove you understood.

Each track drops you into a realistic business scenario. You'll receive market data, constraints, and objectives. Then you'll make decisions across multiple rounds, adjusting as new information comes in, just like the real world. The simulation scores your performance so you can see exactly where you excelled and where you cracked under pressure.

Round 1: You receive a briefing and build your initial strategy. Round 2: Market conditions shift. Competitors move. You adapt or fall behind. Round 3: Final decisions lock in. Results are calculated. Debrief: The expert unpacks what worked, what didn't, and why. You'll leave with more than notes. You'll leave with proof of how you perform when it counts.